SIMulated basketball game across 40 ft wall

CHALLENGE:
To create an interactive and engaging experience for kids inside the NBA Kids Playzone inside the Hubin Dao Shopping Mall. The NBA Playzone is a 1,500 square meter themed entertainment centre that uses basketball to inspire kids to lead active lifestyles.

TRANSFORMATION: 

By creating a large interactive experience that incorporates customizable characters via touch screens, players were able to go head-to-head in fun and competitive play on three interactive walls. This enabled children to actively participate within the game and with each other.

RESULT:
This large scale experience inspired and excited the next-generation of NBA sports fans in China.

Audience: Children
Year: 2015