multi-player touchscreen game

CHALLENGE:
Jelly Belly Candy Company hosted a grand re-opening in Spring 2016. Part of the unveiling was the addition of their new, public, daily facility tours. Thousands of people take the tours everyday to see how the 100+ gourmet Jelly Belly flavours get made. We were challenged to manufacture a first-person experience that replicated the pre-production process in a fun, immersive, and informative way.

TRANSFORMATION: 
We created a hands-on component of the tour that simulated the quality control process in a gamified multiplayer format. This multi-touch table game is a tour feature that precedes visitor drop-in to the production floor.

RESULT:
As part of the new facility tour, visitors can now interactively explore how Jelly Belly jelly beans are made; they become part of the virtual candy-making process. Since the launch, Jelly Belly has been successful in generating additional interest in factory tours with active focus on the new games, exhibits and the look of the facility as a major interest points.

Audience: Healthcare Professionals and patients
Year: 2019